demand noun

1 firm request

ADJ. legitimate, realistic, reasonable I think your demand for higher wages is perfectly reasonable. | unrealistic, unreasonable | radical | urgent | central, key, main, major | fresh, new, renewed There have been renewed demands for the government to take action to reduce crime. | growing, increasing | final A final demand for payment had been issued. | written | financial, political | government, opposition, popular, public, royal, union The management had no intention of meeting union demands. | pay, ransom, tax, wage A ransom demand has been made for the kidnapped racehorse.

VERB + DEMAND issue, make, present, press, put forward Demands have been made for the immediate distribution of food to the refugees. | renew, repeat, step up Campaigners have stepped up their demands for immediate government action. | face | respond to | agree to, give in to, meet, satisfy, yield to My government cannot give in to the demands of an illegal organization. | reject, resist

PREP. on ~ Campaigners insist that abortion should be available on demand. | ~ for, ~ from demands from the opposition for a recount of the votes

2 need/desire for goods/services

ADJ. big, buoyant, considerable, enormous, great, heavy, high, huge, insatiable, peak, strong, unprecedented Demand for the product is buoyant. There's always a great demand for our soups in winter. | burgeoning, growing, increased/increasing, rising | excess, extra | constant, steady She is in constant demand to make public appearances and give interviews. | changing, fluctuating, seasonal | current, future | latent, likely, pent-up, potential, projected, prospective | overall, total We can estimate that total market demand for electrical goods will rise by 8%. | declining, falling, limited, low, reduced, sluggish | consumer, customer, market, popular, public By popular demand, the play will run for another week. | domestic, export, foreign, local, world, worldwide The slowdown in domestic demand was offset by an increase in exports. | electricity, energy, housing, labour, etc.

QUANT. level a high level of demand

VERB + DEMAND cope with, meet, satisfy The factories are staying open all weekend to try to meet the consumer demand for this product. | create, generate It is the job of the marketing manager to create demand for the new product. | boost, increase, stimulate | reduce | exceed, outstrip Supply normally exceeds demand for the bulk of consumer goods. | forecast It can be difficult to forecast demand in the construction industry. | manage policies aimed at managing demand

DEMAND + VERB grow, increase, rise Demand for personal computers has risen sharply. | decline, fall, slow (down) As demand slows, the need to export will return.

PREP. in ~ These old machines are still in demand. | ~ among the potential demand among children | ~ for increased demand for health products | ~ from the demand from consumers | ~ on This section of the population makes a high demand on health care resources.

PHRASES supply and demand the law of supply and demand > Special page at BUSINESS

3 demands: difficult/tiring things you have to do

ADJ. considerable, enormous, excessive, extra, great, heavy, high, impossible I think the demands of this job are excessive. | exacting, pressing | growing, increasing | competing, conflicting, contradictory | day-to-day, everyday the day-to-day demands of the job | immediate the need for scientific research freed from the immediate demands of industry | external The person who cannot say ‘no’ to others' requests is likely to be overwhelmed by external demands. | economic, emotional, financial, physical, practical, sexual, social, technical Life is hard for nurses on children's wards, where the emotional demands can be overwhelming.

VERB + DEMAND impose, make, place My elderly parents make a lot of demands on me. | respond to | cope with coping with the conflicting demands of work and family life

PREP. ~ on/upon My work seems to make more and more demands on my time.

demand verb

ADV. aggressively, angrily, coldly, fiercely, furiously, harshly, indignantly, irritably, roughly, sharply ‘Where are the keys?’ she demanded angrily.

PREP. from He had demanded money from her. | of They failed to provide the information demanded of them.