cologne

mastery
/kəˈloʊn/nounnameverb

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Which word is closest in meaning to 'cologne' in this sentence?

The perfume market has always been a two-tiered one, with a relatively small number of buyers of small bottles of real perfume and eau de parfum that cost large amounts of money, and a larger number of buyers of somewhat larger bottles of cologne and eau de toilette that are considerably more affordable but not always cheap.