merchandise

mastery
UK /ˈmɜː.t͡ʃənˌdaɪs/ US /ˈmɝ.t͡ʃənˌdaɪs/verbnoun

card 1 of 6 · context meaning

Which meaning of 'merchandise' best matches the usage in the sentence?

The record companies don't get as good a return on merchandising artists under contract.