activation
UK /ˌæktɪˈveɪʃn̩/ US /ˌæktəˈveɪʃən/
noun 4
Definitions
noun
1
Making active and effective; bringing into a state of activity.
Alarm activations cause the driver to have to stop the train - and in some cases walk back to reset it. The activations caused 1,032 minutes of delays and nine cancellations.
2
The process of making a radioisotope by bombarding a stable element with neutrons or protons.
3
The process by which molecules are made able to react.
4
The promotion of a brand through an event or campaign.
using shopper activation to convert shoppers into buyers
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