backsell
noun 1verb 1
Definitions
noun
1
The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.
verb
1
To promote in this manner.
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