jump on the bandwagon
To profit from a craze; to join a trend.
After the incredible success of Wonka's latest low-fat chocolate bar, Fickelgruber has jumped on the bandwagon, and released a low-fat version.
VERB + BANDWAGON
climb on, join, jump on
Many companies decided to join the bandwagon when the new technology became popular.
BANDWAGON + VERB
be rolling, gather momentum/pace, sweep along
The environmental movement's bandwagon has been rolling for several years now.
slow down
BANDWAGON + NOUN
effect
When the new fitness trend became popular, many gyms experienced a bandwagon effect and started offering similar classes.
PHRASES
get/start a bandwagon rolling
Several parents started a bandwagon rolling to improve safety at the local school.