bullshot

A cocktail made from vodka and beef bouillon.

A phony screenshot created for promotional purposes.

Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.

Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.