smear campaign
An effort to damage or call into question someone's reputation, by propounding negative propaganda.
His opponent said it was all a smear campaign to make him look bad in the eyes of the voters.
ADJ
big, huge, major, massive | sustained | brief | effective, successful | unsuccessful | determined, intensive, strong, vigorous | bitter, fierce, vicious
concerted, orchestrated
The charity's concerted campaign to reduce plastic waste won support from local businesses.
joint | official, public | local, international, national
one-man/one-woman, personal
He launched a personal campaign to convince his neighbors to support the local community center.
election, electoral, leadership, political, presidential, re-election, referendum | advertising, marketing, promotional, sales | propaganda, publicity, public relations | media, poster, press, television/TV | anti-corruption, anti-drug, anti-smoking, etc. | protest
awareness
The government launched an awareness campaign to educate people about climate change.
lobbying | fund-raising | literacy | recruitment
air, bombing, guerrilla, military
The military campaign lasted for several months before the troops finally withdrew from the region.
hate, terror/terrorist
dirty tricks, smear, whispering
The candidate's team launched a smear campaign attacking his rival's business record.
VERB + CAMPAIGN
launch, mount, start
The environmental group started a campaign to reduce plastic waste in local schools.
conduct, fight, organize, run, wage
The charity is organizing a campaign to raise awareness about climate change.
lead, manage, spearhead
He managed a nationwide campaign to encourage people to recycle more plastic.
take part in
intensify, step up
The environmental group stepped up their campaign to reduce plastic waste in schools.
CAMPAIGN + VERB
begin, get underway, start
The marketing campaign began last month with advertisements on social media.
be aimed at sb/sth
The environmental campaign was aimed at reducing plastic waste in our community.
aim to
The new environmental campaign aims to encourage people to reduce plastic waste.
call for sth, demand sth
fail to
The advertising campaign failed to convince most people to buy the new product.
CAMPAIGN + NOUN
manager, team | strategy
issue
The local election campaign focused heavily on healthcare costs and pollution.
trail
The presidential candidate visited three states during the campaign trail last week.
PREP
during a/the ~
The candidate gave several interviews during the campaign to reach more voters.
~ against
Environmental groups launched a campaign against plastic bags in supermarkets last year.
~ by
The advertising campaign by the company successfully increased sales last year.
~ for
She volunteered for the campaign for environmental protection in her local community.
PHRASES
a plan of campaign
The team discussed their plan of campaign before the important match began.
ADV
actively, hard, strongly, tirelessly, vigorously
Environmental groups actively campaigned to protect the rainforest from destruction.
effectively, successfully
Women's groups have effectively campaigned for better childcare facilities in our town.
openly, publicly
PREP
against
The environmental group has been campaigning against plastic pollution in our city for two years.
for
The environmental group is campaigning for stricter plastic packaging regulations.
on
The local community decided to campaign on improving public transportation in their neighborhood.
on behalf of
Several environmental groups launched a campaign on behalf of endangered animals in the rainforest.