commodification

The assignment of a commercial value to something previously without such value.

Near-synonyms: commercialization, monetization

Subcultures tend to go through continual cycles of commodification and resistance to that commodification.

The transformation from being commercialized on a nonfungible basis into becoming a commodity that is fungible.

A company that innovates to achieve the commercialization of a technology often must shift strategy some decades later in response to the advent of that technology's commodification.