connotation
UK /ˌkɒnəˈteɪʃən/ US /ˌkɑnəˈteɪʃən/
noun 2
Collocations
9(noun.)
ADJ
strong
wider
The word "family" has wider connotations in modern society than it did fifty years ago.
negative, pejorative | positive | humorous | moral, racial, sexual
VERB + CONNOTATION
carry, have
The color black carries negative connotations in Western culture, though this varies elsewhere.
attach, give sth
The word "rich" gives very different connotations depending on the context.
PREP
~ of
The color red has strong connotations of danger and excitement in most cultures.
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