countersignal

A signal produced in response to another signal.

To send a false or misleading signal.

To send a contrasting signal.

But of course, Silicon Valley is a mecca of counter-signaling—witness the superstatus Zuckerbergian hoodie—and it's no surprise to discover that in the land of the billionaire dropout, an Internet entrepreneur like Thiel sees evidence that higher education inhibits innovation.

Just as the logic of signaling attracts New Money to luxury, countersignaling directs the Old Money sensibility toward modesty.

To signal opposition to (someone or something); distance oneself from; disassociate.