i Register
In some senses, down-to-earth is marked as idiomatic. Watch for register when choosing this word.
down-to-earth
UK /ˌdaʊn.ɾəˈɚθ/ US /ˌdaʊn.ɾəˈɚθ/
adj 2
Definitions
adj
1
Practical; realistic; pragmatic.
He had a down-to-earth attitude that translated into a straightforward, but effective strategy.
2
Ordinary; normal; run-of-the-mill.
"I'm sorry, but I'm not going to devote any of tonight's news to evil monkey shenanigans unless you can find something more down to earth to focus your report on."
Relatable is to TikTok what aspirational was to Instagram—its most salient, sought-after quality. It signals a down-to-earth, democratic appeal.
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