downmarket

Designed for low-income consumers.

Near-synonym: low-end

Of, or relating to the less prestigious sector of the market.

Near-synonym: low-end

Towards the less prestigious sector of the market.

Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.

To render or become downmarket.

If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]

As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.