earned

UK /ɝnd/ US /ɝnd/
adj 1

Definitions

adj

1

Not paid for; appearing in media on its own merits.

Earned media has a number of advantages. It's “free” in the sense that clients are not “billed” for the earned media placement.

This chapter will cover four ways in which media and technology partners have infused data into the creative process to work together with marketers: 1) in paid and earned advertising (including social media) […]

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