hard-launch

To release (a product or service) to the general public.

To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.

Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day.

The celebs ring in the new year, and Zazie takes the opportunity to fully hard launch their ’ship. S’cute!