hype

Promotion or propaganda, especially exaggerated claims.

After all the hype for the diet plan, only the results ended up slim.

Don't believe the hype, it's a sequel / As an equal can I get this through to you

To promote heavily; to advertise or build up.

They started hyping the new magazine months before its release.

Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland.

Hyped; excited.

Excellent, cool.