hype

Study(9)

/haɪp/

noun 4verb 2adj 2

Collocations

(noun.)

ADJ

media | marketing | pre-match, pre-race, pre-season, etc.

VERB + HYPE

live up to

The new restaurant couldn't live up to the hype when we finally visited last week.

believe

HYPE + VERB

surround sth

The excitement surrounding the new smartphone release was hard to ignore.

PREP

~ about

There's so much hype about the new smartphone that I'm curious to see if it's actually worth buying.

Definitions

noun

Promotion or propaganda, especially exaggerated claims.

After all the hype for the diet plan, only the results ended up slim.

Don't believe the hype, it's a sequel / As an equal can I get this through to you

verb

To promote heavily; to advertise or build up.

They started hyping the new magazine months before its release.

Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland.

adj

Hyped; excited.

Excellent, cool.

Thesaurus

Synonyms

noun — blatant or sensational promotion

Antonyms

Idioms & Phrases

Example Bank

After all the hype for the diet plan, only the results ended up slim.

Wiktionary

Don't believe the hype, it's a sequel / As an equal can I get this through to you

Wiktionary

I was never one to believe the hype Save that for the black and white

Wiktionary

They started hyping the new magazine months before its release.

Wiktionary

Hydrogen fuel cells are hugely hyped but have yet to prove themselves in the real world beyond a few limited trials or small fleets on the European mainland.

Wiktionary

hype kit

Wiktionary

Usage Notes

i Register

In some senses, hype is marked as informal, slang, dated. Watch for register when choosing this word.

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