kawaii

Cute, adorable.

She bought a kawaii keychain shaped like a kitten.

However, Wong's connection to kawaii culture, which I have attempted to establish here, suggests a different reading of his films. As Larissa Hjorth has argued, “The kawaii is not about post-humanism but rather a clear demonstration of neo-humanist types” (144). In this sense, East Asian kawaii culture, like Wong's films, should be understood as desperate attempts to create a dreamlike humanist space within the harsh reality of globalized capitalism.

The quality of being kawaii; cuteness.

However, Wong's connection to kawaii culture, which I have attempted to establish here, suggests a different reading of his films. As Larissa Hjorth has argued, “The kawaii is not about post-humanism but rather a clear demonstration of neo-humanist types” (144). In this sense, East Asian kawaii culture, like Wong's films, should be understood as desperate attempts to create a dreamlike humanist space within the harsh reality of globalized capitalism.

Inmates had simply to surrender in fear of a future of simply waiting for death. However, it is not possible to achieve a full understanding of the significance of kawaii in modern society if we fixate only on the disquieting power hiding in the shadows of kawaii things.

The style or culture of cuteness

Her room is full of kawaii, with pastel plushies, anime posters, and cute stationery.