microgeneration

The generation of zero-carbon or low-carbon heat and power by individuals, small businesses and communities to meet their own needs.

Microgeneration has the potential to make a significant contribution to overall energy use in the UK and, combined with energy efficiency measures, will help towards reducing our carbon emissions. The concerned individual can take an active role in the battle against climate change.

A demographic or cohort similar to a generation but covering a shorter timespan.

The elderly are market segments, by generations or microgenerations within age cohorts or by historical experience as personality types.