misfire

/ˈmɪs.faɪ(ɹ)/

verb 4noun 2

Collocations

ADV

badly

The marketing campaign misfired badly when the company failed to understand its target audience.

noun

An act of misfiring.

A failure.

Amazon’s misfires with Alexa may have led Google astray, said a former manager who worked on Google Assistant.

verb

To fail to discharge properly.

To fail to ignite in the proper sequence.

To initiate an action potential without the proper stimulus.

To fail to achieve the anticipated result.

His practical joke misfired and he nearly burnt my left hand.

noun — a failure to hit (or meet or find etc)

noun — an explosion that fails to occur

Amazon’s misfires with Alexa may have led Google astray, said a former manager who worked on Google Assistant.

Wiktionary

His practical joke misfired and he nearly burnt my left hand.

Wiktionary

i Register

In some senses, misfire is marked as figuratively. Watch for register when choosing this word.

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