nothingburger

An unimportant person; a nobody, a nonentity.

After all, if it hadn’t been for Sam[uel] Goldwyn Farley [Granger] might very well be a nothingburger. However, I have a hunch this whole arrangement is on a friendly basis.

I've had two fantastic mothers—one a hero who flew planes—and I turned out to be just a big nothingburger with no courage at all.

Something of less importance than its treatment suggests; also, something which is bland or unremarkable in appearance or impact.

She [Anne Gorsuch Burford] calls NACOA [the National Advisory Committee on Oceans and Atmosphere] a "joke" and a "nothingburger," whatever that is. Nothing I could say could more graphically demonstrate the contempt she has shown, and will continue to show again, for public service in general and for environmental protection in particular.

Except for Easter, isn't March kind of a nothingburger (unless your birthday is in it!) month? Shall we try to make it memorable?

A matter of no concern, especially one that had been of concern; a non-issue.

The forecasted megastorm turned out to be a huge nothingburger.

Of less importance than its treatment suggests; insignificant, unimportant; also, bland or unremarkable in appearance or impact.

Well, I think better a splendid fake than those little-bitty, itsy-poo nothing burger gold dinkies you wear only because they're real.

There are some good pictures here but the Brand-X reproduction and nothingburger design reduces the overall look to a clutter […]