objectify

To make (something, such as an abstract idea) possible to be perceived by the senses.

It was the unknown, objectified at last, in concrete flesh and blood, bending over him and reaching down to seize hold of him.

To treat (something) as objectively real.

The mystic objectifies a rich feeling in the pit of the stomach into a cosmology.

To treat (someone) as a mere (usually sexual) object; to sexually dehumanize (someone).

Near-synonyms: demean, fetishize

1994 "Book review: Fire With Fire", backlash.comhttp://www.backlash.com/content/gender/1996/3-mar96/page23.html She talks about the fact that women objectify men just as much as men objectify women, and she even admits her culpability in doing so by talking about how sometimes she wishes she had a group of "nubile 17 year old soccer players" to keep her happy.