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In some senses, on-brand is marked as idiomatic. Watch for register when choosing this word.
on-brand
adj 2
Collocations
3ADJ.
engaging, yellow
VERB + ON-BRAND
write
ON-BRAND + NOUN
mcdonald's, promotion
Definitions
adj
1
Serving the public image which a company seeks to associate with its product.
The use of red and yellow is very on-brand for McDonald's.
"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."
2
Consistent with one's reputation, perhaps to a stereotypical degree.
A Canadian who loves hockey? I guess that's pretty on-brand.
2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October. "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."
Thesaurus
Synonyms
Antonyms
Idioms & Phrases
Example Bank
301
The use of red and yellow is very on-brand for McDonald's.
Wiktionary02
"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."
Wiktionary03
2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.
WiktionaryUsage Notes
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