parlay

To carry forward the stake and winnings from a bet on to a subsequent wager or series of wagers.

To increase (an asset, money, etc.) by gambling or investing in a daring manner.

Shall we parlay the value of our products?

To convert (a situation, thing, etc.) into something better.

They believe that if [Roy] Harris can maintain his standing among the leading heavyweights, they can parlay this rating with Texas enthusiasm and oil money into enticing Floyd Patterson into coming down and defending his heavyweight title against Roy.

K[avalam] M[adhava] Panikkar's concept of Indian Ocean regional security, the Indian-inspired Colombo Plan, [Jawaharlal] Nehru's architectonic role in the creation of the Nasser–Nehru–Tito neutralist axis and the Bandung gambit of legitimizing China's entry into the constraints of the comity of nations were efforts to parlay general Indian weakness into strength, its positions of regional strength into hegemony, and resultant regional hegemony into parity with China in a peace of peers.

Alternative spelling of parley (“to have a discussion, especially one between enemies”).

"That is droll. Listen yet one time. You are very spiritual. Can you make a honorable lady of Her?" / "Don't be so malicious," says Mr. Bucket. / "Or a haughty gentleman of Him?" cries Madamoiselle, referring to Sir Leicester with ineffable disdain. "Eh! O then regard him! The poor infant! Ha! ha! ha!" / "Come, come, why this is worse Parlaying than the other," says Mr. Bucket. "Come along!"

Jack "parlayed" with them until he had completed his task, and then he closed the gate in their faces.

A bet or series of bets where the stake and winnings are cumulatively carried forward; an accumulator.

GARNETT. (Sharply.) Would someone mind telling a visitor the details of this Operation Snitch? / DENNIS. Kind of a three-horse-parlay, Cliff: Posenleben, Schweinhafen … (Eyes Prescott and Jenks.) And one other.

They heard the placing of bets of $1, $2 and $3 and $5 "round robin parlays" on horses with names such as Ham Bone, Little Colleen, Miss Ellaneous, Fighting Thru, Papa Charlie, Dandy Foot, William Tell, Knot Hole, Betsy Marie, Poocha and Under the Rug.