personalization

UK /ˌpɜːs(ə)nəlaɪˈzeɪʃən/ US /ˌpɝs(ə)nəlaɪˈzeɪʃən/
noun 3

Definitions

noun

1

The act of personalizing something, or adapting it for somebody's needs or tastes.

2

The act of personalizing something, or adapting it for somebody's needs or tastes.

3

The act of personifying; personification.

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