personification

A person, thing, or name typifying a certain quality or idea; an embodiment or exemplification.

Adolf Hitler was the personification of anti-Semitism.

He might have sat for a personification of fear: if he moved, he seemed rather afraid of his own shadow following him too closely; if he laughed, he soon checked himself, quite alarmed at the sound.

An artistic representation of an abstract quality as a human.

The Grim Reaper is a personification of death.

The process of creating such a representation: a literary device or other artistic method in which an inanimate object or an idea is given human qualities.

You might search in vain if you go looking for personification in his works: his style was very concrete.

The writer used personification to convey her ideas.