persuasion

The act of persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc.

With the base unleashed, the White House was unable to broker a compromise, either by persuasion or by pressure.

An argument or other statement intended to influence one's opinions or beliefs; a way of persuading someone.

Not Hermes Prolocutor to the Gods, Could vſe perſwaſions more pathetical.

Sadie curses, weeps, then, infected by Mr. Hamilton's writhing persuasions, prays and becomes penitent.

An argument or other statement intended to influence one's opinions or beliefs; a way of persuading someone.

Some of the shopowners were resistant to the extortion, so the mafia did some persuasion.

A strongly held conviction, opinion or belief.

It is his persuasion that abortion should never be condoned.

Social understanding and equality can neither be nurtured through fear, nor intimidation. Surely this goes for people of all sexual persuasions.

One's ability or power to influence someone's opinions or feelings; persuasiveness.