phub

To ignore the conversation around oneself by focusing on one's smartphone.

Phubbing has been theorized to provoke conflict in romantic relationships because the partner being phubbed feels unimportant and deprioritized compared to the digital content delivered through their partner's mobile phone.

Individuals who were phubbed during a conversation, felt less valued, less close, and less important to the individual who phubbed them.

An instance of phubbing.

Researchers have found that phubs damage relationships and increase dissatisfaction and depression. About 25% of couples have fought over phubs (Goldberg, 2018).

Abbreviation of Pornhub.