phygital
/ˈfɪd͡ʒɪtl̩/
adj 2noun 1
Definitions
noun
1
A sales method that integrates a physical point of sale and digital tools.
adj
1
Relating to this sales method.
The experiential value is, therefore, a major component of luxury consumption in a phygital environment.
2
Both physical and digital at the same time.
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