pinkwashing
Collocations
4ADJ.
alleged
VERB + PINKWASHING
called
PINKWASHING + NOUN
israel's, kfc's
ADV.
such
Definitions
noun
The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
Several protesters, many of whom said they were Jewish, invoked what they called pinkwashing, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention away from its treatment of Palestinians.
The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
One such pinkwashing campaign was KFC's "Buckets for the Cure," an attempt by the fried chicken franchise to raise breast cancer awareness in partnership with Susan G. Komen for the Cure.
The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.
Today, the pink-washed versions of toys that had been marketed solely to boys for decades are touted as a shift toward gender-neutrality.
Thesaurus
Synonyms
Antonyms
Idioms & Phrases
Example Bank
3Several protesters, many of whom said they were Jewish, invoked what they called pinkwashing, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention a
WiktionaryOne such pinkwashing campaign was KFC's "Buckets for the Cure," an attempt by the fried chicken franchise to raise breast cancer awareness in partnership with Susan G. Komen for the Cure.
WiktionaryToday, the pink-washed versions of toys that had been marketed solely to boys for decades are touted as a shift toward gender-neutrality.
Wiktionary