showcard

An advertising placard.

No matter how well dressed or how nicely goods are arranged in a window , it is robbed of half its effectiveness unless a good showcard completes it .

With the showcard playing so important a part in the selling routine of the jewelry store, the jeweler should have someone in his employ learn the art of showcard writing.

A card for displaying samples.

This showcard is reproduced in ten colors, showing the company's "151 Line" comprising eighteen colors, and has an easel back, making an attractive counter or window display.

There is another type of showcard which carries actual samples of the goods to be sold .

A card shown to a subject as an extra aid that is associated with one of the questions in a questionnaire or survey.

In 2002, a variant of this question using a showcard was asked, alongside the existing version. Data from the two question versions asked in 2002 were used to estimate the effect of using the showcard.

From this card (SHOWCARD 4) what if anything did you do at the time?