sousveillance

The recording of an activity from the perspective of participant in the activity.

No, you’re not always “the product” on social media; sometimes you’re the raw material. Or the employee. Welcome to “sousveillance capitalism.” […] But you see the flow of capital here: viral sousveillance proliferating in an attention economy that benefits large tech firms, further exploited by traditional advertisers as “relatable” content.

Countersurveillance, inverse surveillance.

This paper describes using wearable computing devices to perform "sousveillance" (inverse surveillance) as a counter to organizational surveillance.

This study uses a critical thematic analysis to explore the comments left by those who viewed these acts of ‘inverse surveillance’, or sousveillance. Results indicate that YouTube provided a space in which alternative views on the Stokes Croft riot were seen and heard but the views of many commentators still appeared to be influenced by the news media.

Veillance by the masses, of the dominant entities.