strategy

UK /ˈstɹæt.ɪ.d͡ʒɪ/ US /ˈstɹæt.ɪ.d͡ʒi/
noun 3

Collocations

52
1

(noun their strategy.)

ADJ

effective, good, successful

The company adopted a successful strategy to attract younger customers to their stores.

bad, poor | clear, coherent

~ on

The company's new marketing strategy on social media helped them reach younger customers.

viable | future

long-term

The company developed a long-term strategy to expand into new markets over the next five years.

~ towards a medium-term, short-term

The company adopted a short-term strategy to reduce costs before the merger was completed.

basic, broad, general, overall

The company's overall strategy is to expand into new markets within the next five years.

PHRASES

a change in strategy

The company made a change in strategy after losing market share to competitors.

comprehensive

global

The company developed a global strategy to expand its business into new markets across Europe and Asia.

the

The company's new strategy helped them compete better against their largest rivals.

grand | adoption/development/formulation draft

dual, two-pronged

The company's two-pronged strategy focused on both cutting costs and improving customer service.

of a strategy

The success of a strategy depends on careful planning and teamwork from everyone involved.

the

The strategy worked perfectly when we decided to save money by cooking at home instead of eating out.

radical | high-risk, implementation/pursuit of a risky | defensive | prevention

strategy

The company developed a new marketing strategy to reach younger customers.

economics-based

The company adopted a cost-cutting strategy to improve its financial performance during the recession.

market-oriented, etc.

The company adopted a market-oriented strategy to attract younger customers.

part of a strategy

Learning a new language is part of a strategy to find better job opportunities abroad.

anti-inflationary

The government introduced an anti-inflationary strategy to help bring down rising prices.

anti-racist, etc.

survival

During the harsh winter, the family's survival strategy was to stay together and conserve their food supplies.

defence, military | campaign, election, electoral, government, political | pedagogic, teaching | learning | business, commercial, company, corporate, financial, investment, management/managerial, marketing, product, promotional, recruitment, research, sales | economic, energy, environmental, industrial, legislative, etc.

VERB + STRATEGY

have

design, develop, devise, draw up, formulate, map out, plan, work out

The company worked out a new marketing strategy to reach younger customers online.

explore

We decided to explore a new marketing strategy for reaching younger customers.

adopt, decide (on), employ, follow, implement, pursue, use

The company decided on a new marketing strategy to reach younger customers.

outline, propose, set out, unveil

The marketing team proposed a new strategy to reach younger customers online.

change, revise

focus

The team decided to focus their strategy on improving customer service and reducing costs.

abandon

STRATEGY + VERB

be based on sth

be aimed at sth, be designed to

Our new marketing strategy is designed to reach younger customers through social media.

consist of sth, involve sth

work

Our new marketing strategy worked perfectly and helped us attract many new customers.

fail

STRATEGY + NOUN

development, formulation | review | document, paper

PREP

in a/the ~

The company's success depended on a clear strategy in their approach to online marketing.

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