strategy
Collocations
52(noun their strategy.)
ADJ
effective, good, successful
The company adopted a successful strategy to attract younger customers to their stores.
bad, poor | clear, coherent
~ on
The company's new marketing strategy on social media helped them reach younger customers.
viable | future
long-term
The company developed a long-term strategy to expand into new markets over the next five years.
~ towards a medium-term, short-term
The company adopted a short-term strategy to reduce costs before the merger was completed.
basic, broad, general, overall
The company's overall strategy is to expand into new markets within the next five years.
PHRASES
a change in strategy
The company made a change in strategy after losing market share to competitors.
comprehensive
global
The company developed a global strategy to expand its business into new markets across Europe and Asia.
the
The company's new strategy helped them compete better against their largest rivals.
grand | adoption/development/formulation draft
dual, two-pronged
The company's two-pronged strategy focused on both cutting costs and improving customer service.
of a strategy
The success of a strategy depends on careful planning and teamwork from everyone involved.
the
The strategy worked perfectly when we decided to save money by cooking at home instead of eating out.
radical | high-risk, implementation/pursuit of a risky | defensive | prevention
strategy
The company developed a new marketing strategy to reach younger customers.
economics-based
The company adopted a cost-cutting strategy to improve its financial performance during the recession.
market-oriented, etc.
The company adopted a market-oriented strategy to attract younger customers.
part of a strategy
Learning a new language is part of a strategy to find better job opportunities abroad.
anti-inflationary
The government introduced an anti-inflationary strategy to help bring down rising prices.
anti-racist, etc.
survival
During the harsh winter, the family's survival strategy was to stay together and conserve their food supplies.
defence, military | campaign, election, electoral, government, political | pedagogic, teaching | learning | business, commercial, company, corporate, financial, investment, management/managerial, marketing, product, promotional, recruitment, research, sales | economic, energy, environmental, industrial, legislative, etc.
VERB + STRATEGY
have
design, develop, devise, draw up, formulate, map out, plan, work out
The company worked out a new marketing strategy to reach younger customers online.
explore
We decided to explore a new marketing strategy for reaching younger customers.
adopt, decide (on), employ, follow, implement, pursue, use
The company decided on a new marketing strategy to reach younger customers.
outline, propose, set out, unveil
The marketing team proposed a new strategy to reach younger customers online.
change, revise
focus
The team decided to focus their strategy on improving customer service and reducing costs.
abandon
STRATEGY + VERB
be based on sth
be aimed at sth, be designed to
Our new marketing strategy is designed to reach younger customers through social media.
consist of sth, involve sth
work
Our new marketing strategy worked perfectly and helped us attract many new customers.
fail
STRATEGY + NOUN
development, formulation | review | document, paper
PREP
in a/the ~
The company's success depended on a clear strategy in their approach to online marketing.