wind tunnel testing
The application of a rigorous testing regime to a new corporate idea, structure or project to determine if it is viable and fit for purpose.
We need to do some wind tunnel testing before this project is formally approved.
testing
UK /ˈtɛs.tɪŋ/ US /ˈtɛs.tɪŋ/
adj 1noun 1
Definitions
adj
1
Difficult; tough.
England have now gone four games without a win at Wembley, their longest sequence without a victory in 30 years, and still have much work to do to reach Euro 2012 as they prepare for a testing trip to face Bulgaria in Sofia in September.
noun
1
The act of conducting a test; trialing, proving.
The wilderness testings of Jesus prepare him for ministry in which such temptations and shortcuts will recur.
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