encourage

To mentally support; to motivate, give courage, hope or spirit.

I encouraged him during his race.

Delia's coach encouraged her to focus on the positives.

To spur on, strongly recommend.

We encourage the use of bicycles in the town centre.

We encourage you to cycle instead of taking the car.

To foster, give help or patronage.

The royal family has always encouraged the arts in word and deed.

In addition the Marquess built a brickworks adjacent to the colliery, and also greatly improved the harbour to encourage coastal shipping.