firm

UK /fɜɹm/ US /fɜɹm/
adj 5verb 5noun 3adv 1

Definitions

noun

1

A business partnership; the name under which it trades.

2

A business enterprise, however organized.

Finance is seldom romantic. But the idea of peer-to-peer lending comes close. This is an industry that brings together individual savers and lenders on online platforms.[…]Banks and credit-card firms are kept out of the picture. Talk to enough people in the field and someone is bound to mention the “democratisation of finance”.

3

A criminal gang, especially based around football hooliganism.

adj

1

Steadfast, secure, solid (in position)

It's good to have a firm grip when shaking hands.

2

Fixed (in opinion).

a firm believer; a firm friend; a firm adherent

firm favourites

3

Insistent upon something, not accepting dissent.

He wanted to stay overnight, but I was firm with him and said he had to leave today.

4

Durable, rigid (material state).

firm flesh; firm muscles, firm wood; firm land (i.e. not soft and marshy)

Biblical criteria of sexual seductiveness include a white skin, black hair, or henna-dyed, scarlet lips, a prominent nose, rosy temples, long straight neck, firm breasts, round thighs, an erect posture.

5

Mentally resistant to hurt or stress.

[…] The life that almost dies in me: That dies not, but endures with pain, ⁠And slowly forms the firmer mind, ⁠Treasuring the look it cannot find, The words that are not heard again.

adv

1

firmly, steadily

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