glamour

Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seem beauteous.

They often murmur to themselves, they speak To one another seldom, for their woe Broods maddening inwardly and scorns to wreak Itself abroad; and if at whiles it grow To frenzy which must rave, none heeds the clamour, Unless there waits some victim of like glamour, To rave in turn, who lends attentive show.

Alluring beauty or charm (often with sex appeal).

glamour magazines; a glamour model

Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.

The idea of being a movie star has lost its glamour for me.

“The North Pole was one of these places, I remember. Well, I haven’t been there yet, and shall not try now. The glamour’s off.”

Any artificial interest in, or association with, objects, or persons, through which they appear delusively magnified or glorified.

A kind of haze in the air, causing things to appear different from what they really are.

When the golden October comes, with its witching of hazy air that makes a glamour for all things and any landscape, we shall see these offspring of poetic myth stretch out beside the creeks, breaking the tender hulls for their magical chincapins, and feeding on them and on the dreams of which they are the talismans.

To enchant; to bewitch.