gain momentum
To increase something's own speed while being acted on by gravity.
ADJ
considerable, great, irresistible | initial
fresh
The new manager brought fresh momentum to the struggling project.
VERB + MOMENTUM
have
The new product launch has gained real momentum since the celebrity endorsement.
build up, gain, gather, increase
The campaign began to gain momentum after the celebrity announced her support.
create, give sth, provide | keep up, maintain, sustain
lose
After winning three games in a row, the players lost momentum when their best athlete got injured.
slow
MOMENTUM + VERB
build up, increase
go
The team's momentum went after they conceded two quick goals in the second half.
PREP
~ for
The campaign gained momentum for change after the local news covered the story.
~ towards
The campaign has built considerable momentum towards making the city more environmentally friendly.
PHRASES
keep the momentum going
The team worked hard to keep the momentum going after their first victory.