swoosh

To move with a rushing or swirling sound

The fishing rod swooshed through the air.

A swooshing movement or sound

"What the hell is a swoosh?" the McDonald's rep asked. "You know — a swoosh. Like when you go fast. 'Swoosh!'"

A pattern or logo suggesting a swooshing movement.

Even TV announcers at the last Winter Olympics were spotted with a swoosh on their jackets.

lf, on the other hand, you're one of the thousands of graphic designers whose education was based primarily in the art department; almost all of your clients have MBAs and neutral blue swoosh logos […]