Promoting cancel culture, identitarianism, pontification, victim mentality, or virtue signalling.
The famous author of Harry Potter, J K Rowling, found herself at the centre of a woke storm after liking a tweet by Maya Forstater, who lost her job in 2019 after tweeting that “male people are not women”. The reaction was immediate, with some accusing Forstater of “killing trans people with her hate” for simply expressing an opinion.
Many on the ‘woke right’ who for some time have spoken against cancel culture, have chosen to embrace a version of their own, boycotting companies that support progressive causes, for example. The overwhelming support for DeSantis’ fight against Disney in Florida is one such illustration. The boycott of Bud Light over the company’s paid promotional social media posts using trans influencer Dylan Mulvaney is another.