woo

To endeavor to gain someone's affection/support.

They're trying to woo the customers back with this new mobile plan.

Behind this carefully crafted strategy of wooing Trump is a desire from Gulf states to solidify and formalize their positions as the US’ indispensable security and economic partners, and extract as much benefit for themselves as they can.

To try to persuade (someone) to be in an amorous relationship with

Soo leue we syr Launcelot lyenge within that caue in grete payne / and euery day ther came a lady & brouȝt hym his mete & his drynke / & wowed hym to haue layne by hym / and euer the noble knyghte syre Launcelot sayd her nay. "So leave we Sir Launcelot lying within that cave in great pain; and every day there came a lady and brought him his meat and his drink, and wooed him, to have lain by him; and ever the noble knight, Sir Launcelot, said her nay."

I haue beene wooed, as I intreat thee now, / Euen by the ſterne, and direfull God of warre, / VVhoſe ſinowie necke in battel nere did bow, / VVho conquers where he comes in euery iarre; […]

To court solicitously; to invite with importunity; to solicit in love.

Thee Chauntreſs oft the Woods among, / I woo to hear thy eeven Song;

I woo the wind / That still delays his coming.

Expressing joy or excitement; woohoo, yahoo.

"I got you a new cell phone." "Woo, that's great!"

Alternative form of woo woo.